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December 30th, 2010 Leave a comment Go to comments

What is better than owning the best hybrid car there is - not owning one, and still getting to use one whenever you want of course. Around Silicon Valley, hybrid car sharing is the new mantra around high-tech companies that want to stay green not just by using the latest in hybrid car technology, but by also making the most efficient use of what cars are already on the roads, to prevent future landfill material as far as possible.

The top player in the field of course is Zipcar, whose fleet of Priuses and Mini Coopers made available at convenient parking lots across cities has turned it into a household name. The company that started its operations by succeeding in appealing to the green instincts of the individual driver at urban centers across the country has made quite a mark, and is now expanding to include the corporate customer base as well. For an individual driver, sharing and getting to drive the best hybrid car anytime they want will cost no more than about six dollars an hour, a price that includes gas and everything. For a corporate client of course, using Zipcar instead of maintaining a corporate fleet makes it all very easy. There is no maintenance to worry about, and accounting has less to keep track of. The age of the corporate Lincoln Town Car is now truly behind us.

Zipcar is doing so great at winning customers that the established players in the renting business, Enterprise, U-Haul, Hertz, are all scrambling to provide the best hybrid car technology around on a sharing basis, all costs included, at a reasonable price point themselves. Enterprise, for instance, offers Ford Escape hybrids to Google employees at the company's parking lot. Anyone who doesn't use a car and quickly needs to run out on personal business, always has any number of cars to choose from.

Hertz is so convinced of the viability of the new model, its new car sharing idea, called Connect by Hertz has opened up across the world. Since rental companies like Zipcar and Hertz always close by midnight, customers who need to take a car home for the night find that making use of the sharing method comes with a great deal of savings. For small businesses, party planning services, startups and such, savings like these can make or break a budget. In many instances, it can free up money for use elsewhere. Ask Twitter - when the company was just starting up three years ago, Jack Dorsey and the rest of the moved around in the best hybrid cars available on Zipcar. And look where it brought them.

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